![]() ![]() Today, the hyper-casual market earns $2-2.5 billion in revenue and achieves approximately 17 billion installs per year - about 1.8 billion of which come from the US. The present: Hyper-casual games boost growth in overall mobile market UA: Predict LTV up to day 180, bid granularly based on user quality, and access enhanced creative optimization capabilities.Monetization: Deeper meta, more in-app purchase and rewarded video monetization opportunities, late retention and LTV optimizations, greater variety of A/B tests.Development: Faster development time, better-quality execution, and more accurate marketability prediction tools and approaches.With the evolution of hyper-casual games, the processes of developing, monetizing, and marketing them improved, too - as a result, the entire business model evolved further: Additionally, meta features, like providing skins as rewards for progressing instead of as a default monetization approach, added another layer of complexity and depth to the core game loop. The rise of sub-genres and new hyper-casual concepts introduced more complex level structures, a larger amount of content, and new ways to progress. The first hyper-casual games were on an endless loop, focusing on simple gameplay that repeated itself. For example, 2019 saw the rise of the ASMR hyper-casual games and 2021 was the year of TikTok-based concepts.Īs these games evolved, the depth of the content grew, too. Over the next few years - and particularly after 2017 - sub-genres within hyper-casual emerged. As a sustainable business model for growing hyper-casual games emerged, more publishers began focusing on this genre and the market became more competitive. ![]() Despite their low LTV compared to casual or mid-core games, hyper-casual games proved they could be profitable at scale. Then in 2017, developers managed to grow hyper-casual games just like other genres - using paid user acquisition. It was the first game to show off hyper-casual characteristics, like short levels and simple, accessible gameplay.įrom 2013-2016, most hyper-casual games scaled with cross-promotion campaigns and organic installs - a shift that you can learn more about in Omer Kaplan’s Gamefest presentation. Tracing back the hyper-casual genre to 2013, this is the year Flappy Bird was published. The past: Evolution of the hyper-casual industry Catch his full presentation from AppFest at the end of this article and keep reading for a comprehensive overview of the state of hyper-casual. To provide these insights, Nadav Ashkenazy, SVP & GM Supersonic, shares his take on the hyper-casual genre and its past, present, and future. Where this category emerged from, its position now, and its likely path in the future can help you understand how to take advantage of its success and prepare for impending industry shifts - no matter what genre your games are. ![]() From Q1 2017 to Q2 2021, for example, the share of voice of hyper-casual installs among all total US mobile game installs grew from a few percentage points to 40%. Survivor!.io is a mobile game published by Habby that utilizes game patterns from the successful pixel-graphic and PC game Vampire Survivors.Since coming onto the scene just a few years ago, hyper-casual games have experienced an exponential surge in growth. Hybrid-casual initiated its second wave of downloads, with games such as Survivor!.io amassing more than 21 million downloads worldwide this quarter. The report says hyper-casual growth reached an inflection point in Q4 2022. Hybrid-casual is on the rise and seems to be going stronger than ever. At the same time, Exclusive Access (meaning games only available through external subscriptions, like Netflix and Apple Arcade libraries) saw a 54% increase in downloads year-over-year. In 2022, the hyper-casual product model was most affected, decreasing by 1 billion yearly downloads, whereas hybrid-casual saw a 13% increase in downloads. It states that the decline of hyper-casual has been caused by post-covid player behavior mostly. The report shows that hyper-casual genre is indeed on its last breath. Hyper-casual remained on top despite a decrease of 10% in 2022 overall, a drop of 24% in Q4 2022, and a continued trend downwards in 2023. The top five genres by downloads in 2022 were the same as in 2021. The 68 page report includes deep analysis top performing genres, titles, monetization trends and market review. App analytics platform Sensor Tower released The State of Mobile Gaming 2023 report. ![]()
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